A Fresh Start: Why Right Style became Lovelu

After more than 13 years and over hundreds of weddings, it was time for a new chapter.

Hi there, I’m Louise – the heart behind Lovelu (formerly Right Style).

For the past 13 years, I’ve had the absolute joy of planning weddings in Sweden and beyond. And throughout this journey, I’ve realized something big: it’s never just been about creating beautiful weddings – it’s been about the love behind every moment.

The laughter, the stories, the quirks – the real magic happens when we bring your love to life.

So, as Lovelu, we’ve shifted from focusing on style to celebrating connection. This isn’t just about the details – it’s about you. Your love. Your story. Every little moment that makes your wedding uniquely yours.

Right Style was about creating stylish, well-run weddings.

But there’s more. Lovelu isn’t just a new name – it’s a reflection of who we are and who we’re here for.

Love because that’s the heart of everything we do.

Lu for Louise, the founder who’s here to guide you every step of the way.

U because at the end of the day, it’s all about your story, your celebration.

Lovelu is for the joy-seekers, the dreamers, the ones who want their wedding (or event) to feel warm, effortless, and unapologetically them. Whether you’re saying “I do” to each other or to life itself – we’re here for i

And there’s something new too – I’ve launched a podcast!

Coffee with Lu is where I’ll be sharing real wedding stories, insider tips, and inspiration from top wedding professionals. It’s honest, fun, and totally down-to-earth – no Pinterest perfection, just real talk.

So, come hang out, get inspired, and join me as we dive into everything that makes your day uniquely yours.

Lovelu is about more than just a new name. It’s about the love, the stories, and the magic that happens when we come together to celebrate who we are.

And I couldn’t be more excited to take this next step with you. Because together, we’ll make it Lovelu.

With love,

Louise