THIS IS LOVELU
Love-fests created to feel like You
A new chapter…
Lovelu was born from a decade of unforgettable weddings, countless happy tears, and one big realisation: wedding planning is about more than logistics and linen colors – it’s about love. All kinds of love.
We started our journey as Right Style, with a vision to create stylish, well-run weddings. But over time, our hearts outgrew the name. We realized it wasn’t the perfect event we fell for – it was the people behind the parties. Their stories, their quirks, the way they look at each other across the dinner table.
So, we rebranded to Lovelu – a name that reflects everything we believe in: joy, celebration, connection, and that little wink of magic that makes your love-fest feel like you.
For the love of people and their stories
We’re proud to be based in Stockholm, but our love for weddings knows no borders. While we specialise in destination weddings in Sweden, we’ll happily follow you to Italy, Iceland, or wherever your love story takes us. We've had couples planning their dream wedding from the comfort of their beds in New York, while we took care of everything here in Sweden.
No matter where or how you choose to say "I do," our approach is always the same: to truly understand you. With over a hundred weddings planned, we've developed our own process – The Lovelu Way. It’s designed to take the stress out of planning, while infusing every step with joy, clarity, and that unforgettable "I can’t believe this is really happening" feeling.
AS SEEN IN:
Our wedding weekend was the best ever. We've joked after the fact that we wished we could be a guest at our wedding too!
ISABELLA & DREW
MEET THE FOUNDER
Hi, I’m Louise, Founder of Lovelu
With over 12 years of creating unforgettable weddings, I've realised something: the real magic isn’t just in the planning – it’s in the connections we build along the way. My true passion? People – and the love that brings them together. That’s what fuels everything I do at Lovelu.
I thrive on transforming chaos into calm, making sure every little detail is taken care of, so you can just be in the moment. But most of all, I’m here to make sure your celebration feels deeply personal.
I’m lucky enough to work with Sweden's top wedding vendors – from photographers and makeup artists to incredible entertainers and venues like the magical Häringe Slott. Every detail, handpicked with care, to make sure your day is flawless.
While I’m hands-on in every wedding we plan, I’m also dedicated to mentoring other passionate wedding planners & vendors. It’s my way of passing on the knowledge, experience, and love for this craft.
At the end of the day, my goal is simple: to make sure your wedding is 100% you – full of love, laughter, and that special spark that only comes from being surrounded by people who truly care.
