Is a Wedding Planner Really Worth It?

Because a wedding planner doesn’t just manage timelines, they create the space for you to feel calm, connected, and completely present in one of the most meaningful moments of your life.

© Johanna Rosenlew

1. You actually get to enjoy your engagement

Yes, weddings are beautiful. But the planning? It can be a full-time job, especially when you’re balancing work, life, family expectations, or planning from another country.

We take the pressure off your shoulders. From logistics to styling, we turn your ideas into a clear, joy-filled plan and keep everything moving smoothly behind the scenes. You get to stay in the excitement and focus on what really matters: each other.

2. You gain instant access to trusted vendors (and hidden gems)

Sweden has incredible talent, but if you're not local, it’s hard to know where to look. Which rentals are worth it? Who actually delivers on time? How do you find a soulful photographer or the perfect jazz trio?

Thanks to years of experience (and lots of beautiful events), we’ve built strong, trusted relationships with some of the best in the business, especially in and around Stockholm. From dreamy dinnerware to creative caterers, we know who to trust and how to bring it all together effortlessly.

3. You don’t have to micromanage your own wedding day

You should be sipping champagne and soaking it all in, not checking the clock or calling vendors. And your loved ones? They should be celebrating with you, not working behind the scenes.

We’re there on the day to make sure everything flows beautifully from setup to final hugs. You get to stay in the moment, surrounded by love, fully present for every memory.

4. You get a wedding that’s personal and not just Pinterest-pretty

There’s a big difference between a beautiful wedding and your wedding. One that reflects your story, your style, and the way you love, whether that’s romantic, playful, minimalist, or a little bit of everything.

We take the time to really get to know you, what lights you up, what matters most, how you want your day to feel. Then we design and plan from that place of connection. The result? A celebration that feels real, stylish, and unmistakably you.

5. You’ll find the perfect venue, with local insight and insider access

Sweden is full of stunning venues, but navigating the options (especially from abroad) can be overwhelming. What fits your style? What works logistically? Where do you even start?

We know the Swedish venue scene by heart, especially in and around Stockholm. From castles like Häringe Slott to hidden countryside gems, we help you find the right space and we handle all the communication and coordination that comes with it.

© Monica Leggio & Guiseppe Marano

What makes Lovelu different?

We’re more than planners: we’re creative partners, detail-lovers, and calm, caring humans who know Sweden’s wedding world inside and out. From trusted vendors to thoughtful timelines, we make the journey smooth, personal, and full of joy.

So… do you need a planner?

Only if you want a celebration that feels easy, meaningful, and truly you, with someone by your side who’s done it all before and genuinely cares. If that sounds like your kind of love story, we’d love to hear it.

With all my heart,

Louise