My Lovelu Chapter — Noëlla

When I landed in Stockholm six months ago, I didn’t expect weddings to become such a big part of my daily life. We would always start the day with a coffee — milky for Lulu and black for me.

Some days were about budgets and timelines, others about visiting dreamy venues or helping bring real weddings to life. My absolute favorite visit was Var Gard, a peaceful hidden gem I never would have found on my own. I could easily imagine it as the perfect place to get married (but I still have a couple of years ahead of me haha)

Louise has a mantra she repeats all the time: “If it is meant to be, it is meant to be,” and it feels like a little souvenir I’m taking home from my time with her.

My favorite project?

The rebrand! Diving into the new Lovelu identity, choosing the photos that felt the most “love fest,” and watching the whole vibe take shape was so satisfying. And then there was the podcast, which gave me the chance to meet incredible vendors and listen to their stories as they recorded. Honestly, those moments were when I learned the most.

Who says a wedding planner is always serious?

At least, not with Louise. One afternoon she suddenly started singing and turned the office into a wonderful karaoke moment. I do not sing (for everyone’s safety), but she put on quite a show haha.

And now?

Tomorrow I fly back to France to finish my studies. I’m leaving before the Swedish winter arrives, but I’m so grateful I got to experience the soft summer here and celebrate Midsummer. I’ll miss my Swedish friends, and of course Victoire, the French intern who joined the adventure for the last two months and who I made a great team with.

Lovelu has been a joyful, creative, discovery-filled chapter of my life. And like Louise says… if it’s meant to be, it’s meant to be.

— Noella